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 Posté le: Dim 18 Juin - 13:36 (2017) Sujet du message: Impact Of Culture On International Business: Academic Essay |
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Culture is an important consideration in international business. Multinational Companies must consider the implications of not understanding different cultures before expanding into new regions because failing to do so can lead to less favorable contracts, bad negotiation, problematic co-ordination between subsidiaries operating in different regions, communication hurdles, failure of marketing strategy, and even fines/penalties by unintentionally offending people through culturally unacceptable acts. Explicit understanding and awareness of different cultures is absolutely important for international managers. Definition of culture in the context of organizational behavior along with components that shape a culture are discussed in this essay followed by research based analysis of impact of culture on international business.
Details:
rank:
price: $2.19
bound: 26 pages
publisher: Independently published (May 24, 2017)
lang: English
asin:
isbn: 1521365733, 978-1521365731,
weight: 3.2 ounces (
filesize:
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